Lately I've been reading more of Lev Manovich's Language of New Media. Manovich discusses the methods in which we access new media. He mentions some research done by Paul Virilio on the collapsing effect technology has on the distances between people and content. Before, if a person wanted to see the works of Da Vinci they'd have to travel to a book store or an art museum. With the advent of new media it's as simple as pulling up a browser.
The consequences of this immediacy are somewhat evident. The moment of seeing a work like Ginevra de Benci on a screen is most likely followed up with going to Digg or checking email but seeing this 15th century master work at the National Gallery is followed with indescribable emotions. The immediacy of content to some degree robs us of these experiences, but we're still absorbing content on a subliminal level.
These fleeting moments of content absorption can heighten the experience of standing in front of the real thing. By skimming da Vinci's Wikipedia entry I'll have seen Ginevra and maybe even read a few lines about her so upon seeing the piece in person I may have a slight familiarity which leads to a better appreciation of the work thus heightening the experience. In advertising we call this subliminal advertising and judging by this little experiment, it proves to be very effective.
Virilio seems to think the immediacy of the web will stunt peoples physical interactions with content thus stunting reflection and critical thinking. I see his point but I think it has the potential to heighten and increase our experiences.
Comments
Karl Peterson http://www.sidearmdesign.com
Distance is used throughout many types of art and design. Matte borders are added to paintings to separate content from its surroundings. This idea seems to be missing from web design in some ways. Most have abandoned splash pages which I think is good, but perhaps there is a proper use for them. Many have adopted above-the-fold design assuming from out of date statistics that people won't scroll to get to content.
Maybe we should experiment with the idea of distance and slow down user experience. Maybe we need to delay the reaction of the user and portray the vastness of natural space using the tools we are familiar with.
How do you do that with HTML, CSS, JavaScript? I don't know.
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